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How to Use Infographics

How to Use Infographics

Infographics are nothing new as people have been using images to display and relay information for centuries. However, with widely available programs and new social media incorporation, infographics have taken on a modified form and are becoming the most popular way to share information and market products online.

This article shows How to Use Infographics in a way which will best convey specific information to your desired audience.


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We live in an increasingly visual age and many people respond well to what we call 'visual learning'. Text alone can be pedestrian and make people switch off to the information you want to provide. By incorporating images we can break down complex or convoluted data so that it is easier to digest.

This 'a picture paints a thousand words' approach can be very helpful and some sources claim that, on average, information can be absorbed using a document which incorporates images in a quarter of the time it takes to read a text-only document.


Not all conveying of information necessarily needs to use infographics, as some types are better suited than others. They are mostly used for numerical indicators, time variables and statistics concerning a particular category.

In order to use infographics effectively, you need to create a foundation on which this more complicated statistical information is based. To do this you will want to use clear and concise data with the minimum amount of text.

Practical Applications

Currently, online infographics are most common. They consist of a graphical representation of results from a study, survey or some other statistical analysis which need to be communicated to a large audience. Examples might include "The Five Keys to Achieving an Effective SEO Strategy" or "The Profile of an American Entrepreneur".

Although perhaps less common nowadays, journalistic infographics are a good example of how this resource can be used. Graphic representations of a traumatic event (comparing injuries to deaths, for example), the evolution of a particular journalistic story (keys dates and what happened on them) or even telling you the weather forecast are useful applications for the reader.

Infographic mapping is also widely used. This representation brings together specific or localized pieces of information and puts it in a larger macro context, often through geographical maps. For example, you can show graphically the levels of contracting a certain disease throughout a country to compare regions and towns. This can be commonly found in tourist guides of hot countries to show the density of diseases such as malaria in parts of a country with higher mosquito populations.

Brand Awareness

In our current scrolling online culture, particularly when it comes to social media, visual presence is key. You want people who are scrolling down their feeds to stop and notice your brand, so providing an infographic initially works on two levels. Firstly you arrest them by having a colorful or striking image and then you hook their attention by putting a key statistic or piece of information within that easily scannable image. This piques interest and encourages people to find out more.

Images are also easy to share, so a good infographic can help you to make a campaign go viral by providing an easily digestible article which can appeal to many interests and intelligence levels. The universality of images, compared to text language, also helps you to market brands or products in the global market place.

There are many applications for infographics and their benefits are still being discovered. They are becoming even more popular in video marketing campaigns as combining animation and infographics can be an even more engrossing way to process information.

If you want to learn more tips on how to improve your business, read these articles on How to Use Emojis in Your Marketing Campaigns and The Most Effective Social Media Marketing Techniques for Your Business.

If you'd like to read similar articles to How to Use Infographics, we recommend you browse around our Internet category.

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