More than 40% of the world's largest businesses and companies have decided to create an Instagram account. It's not difficult to guess the reason why: with more than 100 million registered users, Instagram is one of the most popular social network sites, and it's a sure way to catch the attention of potential buyers and build up a brand.
Do you want to use Instagram for more than posting pretty pictures? Do you want to monetize your social media presence? Stay with us at oneHOWTO and learn how to use Instagram as a company to make the most of your trademark with our tips to get recognized. Read on!
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Always use the same name
The first tip on how to use Instagram as a company and get recognized is one of the main rules of branding - always use the same username in all social media sites, ideally the same name of the company.
The reason why is simple. To begin with, Instagram offers the possibility of integrating your activity on their network within other social media feeds such as Twitter or Facebook by crossposting. The second reason is that users tend to label or refer to your company by the name that they know, so using the same name is the key to getting recognized and building up your brand image.
If your brand or company Instagram account does not have a large number of followers to begin with - this only happens for big international companies - make use of hashtags related to your company or the image that you have shared to reach out to a new audience and generate traffic.
For instance, if you're a design boutique, take a look at similar shop's accounts and see what hashtags they're using to classify and promote their products. Here you can learn more on how to use hashtags on Instagram.
Get more followers
Nobody has the magic formula go viral, no matter what people say. However, if you are new to Instagram, here at oneHOWTO we have an article offering secrets and little tricks you can try in order to get followers on Instagram fast and ethically. Take a look!
Share unique moments
None of your users actually cares if all your staff has had chocolate muffins today for breakfast. However, if you want to use Instagram as a company successfully, sharing unique and personal moments is a good way to build up a good reputation and brand name. Sharing a photo from a party celebrating the company's 5,000th sale, for instance, will prove that there is a real human community behind the user's phone screen.
Instagram was made to share unique moments. This doesn't mean uploading pictures every five minutes, which will tire your users.
Exclusivity and privacy
Use your Instagram account to present new products and special offers like companies such as Starbucks do on their account. For example, Sharpie, the pen manufacturer, shows us how to use Instagram as a company successfully by encouraging the public to draw pictures which they then share with their followers.
Prepare a competition or giveaway
Do you want to engage with your audience on Instagram? Create a hashtag and encourage your audience to share an image of a particular topic or theme. The funniest or the best one can win a product from your company. Draws and giveaways usually have a great response on the Internet and will attract a large number of new followers to your account.
These are our tips on how to use Instagram as a company and get recognized. Once you've started out, don't forget to check out our articles on how to measure Instagram analytics and how to monetize your Instagram account.
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