Instagram is such an amazing social media platform to share pictures. Not only is it insanely popular, it is hugely interactive and dynamic. It is easy to fall in love with it and you won’t be alone. Look at the numbers; a hundred million active users, 41 million images shared daily and 8000 likes every second ! Isn’t it mind boggling! There’s no fun unless you have followers; your audience. So if you are one of the active users, how do you make sure that you have many followers? Hashtags are an effective tool to achieve this. Let’s look at, how can you use hashtags to get more followers.
What Are Hashtags?
A hash is #(sign). In the world of social media, certain words or phrases that are preceded with a hash become hashtags. In Instagram, it allows all images under the same hashtag to be consolidated under a single result. So if you search #love, you will get all images that include #love in its caption.
Don’t Get Lost In The Crowd
Some hashtags are very popular like #love, #cute, #lol etc. If you caption your image with a similar hashtag, it will be a part of a group containing millions of pictures already. So try and create unique or less likely to be popular hashtags. For example, you want to caption your wedding photo. You might use #weddingfun or #hitchedforlife instead of #fun or #life or #wedding.
The increasingly popular app VSCO Cam also has its own hashtag. So if you use this app, leave this hashtag on your Instagram pictures: #vsco or #vscocam. They have many followers!
Use Of Number Of Hashtags
The opinion is divided on this one. Some recommend not using more than 3, while there has been data about the interaction level in relation to the number of hashtags on an image. It’s been observed that pictures with at least 11 hashtags have the highest interactions followed by 9+ and then 5+. So when you are looking at increasing your number of followers, do keep this statistic in mind and appropriately caption your images. Less but popular captions will make sure your pictures are noticed, but they will be lost in the ocean of images, while more captions might make it unique and hence more relevant.
How Do You Caption The Pictures?
There are some pretty simple “rules” that you can follow to get more followers on Instagram. Always include the location/place where the picture was taken like #Venice, #DisneyLand, #School. You could also include the type of camera you used like #SonySLR, #iphone5s, #Samsung. The occasion is another factor, so #Graduation, #Wedding, #NewYearsEve are good hashtags to use. Adding your username to all pictures will give them a unique identity too.
Another useful way of getting followers from the place you took the picture from is the use the local Instagramers' hashtag.
Need more ideas to get new followers? Take a look at our article on How to get followers on Instagram fast and ethically.
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